Reflective Statement Essay

For this module, we are postulate to do an assignment with regards of SME company. The purpose of writing the report is to analyze the key inside issues the management is likely to face when strategizing their merchandising formula. Besides, we are also required to provide a practical recommendation for the company. For this project, the class was divided into 3 groups and each group consists of 3 members. My group members are Miss Tai Geok Yeong and Miss Sharanya.Discussions among group members were held 4 times, on the 29th October, 2nd November, quaternary November and 6th November, respectively. Besides of our normal eeting in college, the discussions also were held through the MSN rebuke and email. Each of our group members was allocated with task and although conflicts arise during the discussion, we still managed to solve the problem. In my opinion, conflict in a group is not necessarily heavy(p) and we use several of techniques in sound out to resolve conflicts like ag ree and exercises work delegation.Throughout completing the task CareKoolTint Sdn Bhd, I have gained scads of new information astir(predicate) SME and the company. In order to get more(prenominal) facts about the company, we held an query with one of their sales representatives on 2nd November 2009. From the 1 hour interview, we managed to gather the information needed for this project, which for example are, their current merchandising strategies and the companys internal issues.One important lesson I learnt from the interview is that, even though small firms is not properly structured, it does not blind drunk that SMEs do not engage in marketing. It is only that, they are doing marketing according to their own terms and not according to a supposed framework. Other than interviewing the sales representatives, my group and I also did a query based from their websites and also by reading books. It is important so that e will have a broader view on the business environs and h elp us to write the task more accurately.In order to complete the task, I read Marketing and Entrepreneurship in SMEs, Principles of Marketing by Philip Kotler and Fundamentals of Management to have a better chthonicstanding about SME and its management as well as several websites related to the point which for example SME Info Portal. This whole process, I believe has improved two my knowledge and skills. I learnt how to work with other(a)s as a team, it taught me how to compromise as I need to be open in accepting other people ideas or opinion and also in handling conflicts.In addition to that, basically, I am more knowledgeable on this topic. From the research, I discovered various type of SME in Malaysia which can classified under 3 category that are Primary Agriculture, Manufacturing (including Agro-Based) MRS, Services Sector (including CT) . Furthermore, I am also more aware on characteristics needed to be an entrepreneur, and one essential trait they must have is to be a risk taker. This is important as SME business environment is very doubtful and whenever they make a wrong decision, it may affect their business as a whole.