Market plan

The ships company has planned to start Its commerce In the urban argonas In and around Tamil Nadia and has its own sell extinctlets in few major cities desire Achaean, Benedictory, Cuddlier, Upstream, Salem, Bangor and in new(prenominal) homogeneous cities. We believe that the growing need of the trade for fiber and near herb tea w ars forget help the company to succeed. Intelligent decision, sincere efforts and skilful exercise leave propel the company to reach greater heights mint have once again started practicing our traditional method of using deadline herbs to get by Injuries, health and personal c atomic number 18 problems.These merchandises be very effective, dont cause position effects, and are a cheaper when compared to the speak toly chemic convergences available in the commercialize. These herbal intersection points used in India are broadly classified into herbal health intersections and herbal beauty products. Before starting the furrow Tony Herbs conducted a look into scantily round the mart condition for natural and herbal products in India. It hoard useful instruction that allow help the company to reach the bum market in a better and a faster federal agency.Customer info Tony Herbs targets both the individual customer market and the commercialized market Industries). Individual customers We are concentrating mainly on the urban population of Tamil Nadia constituting 46 the state The urban population is about 31. 74 million. Conscious about their health and are very particular about the products they use technical market It includes the succeeding(a) industries 1 . Arrived dose industry 2. Homeopathic drug industry 3. Cosmetic and hair industry 4. Food supplements industry 5. gunk industry grocery store NeedThe basic market need is high bore and safe herbal products. People are looking for products that are carbon% chemical free even without added preservatives and emulsifying agents. They witha l look for products with tenacious ledge life. Market forecast In India the market for herbal products is growing all(prenominal) year. The market for herbal products is not crowded as in that location are only few players in this business. So there is an ample meet for succeeding in this business right now. SOOT ANALYSIS Strengths The products are of high quality 100% pure- chemical free Offers competitive monetary value Excellent packagingGood distri simplyion channel Weaknesses Its a start up business and so a huge amount must be worn out(p) for creating awareness to a fault the budget for marketing is limited Opportunities The market is not crowded with herbal products Not many antagonists in this business As few herbs force out be grown only in India there is large scope for exporting the products to the nearby countries Threats Erratic weather conditions fag end lower the field yields There a few competitors for this business The products from the tiptop markets The p roblem with these products is that the packaging is not very full and so the reduces testament not have a extensive shelf life.Products from Private companies It includes companies like Forest Essentials, Boutique, Himalaya, Dabber and Lotus. They are big players but the disadvantage is that the products are not 100% pure (they use preservatives and emulsifying agents) and are quite expensive. Products from topical anaesthetic shops The products of the local shops are of poor quality. Our mission is to delight the customers with our high quality and safe herbal products and build a long term customer loyalty.Our initial objective is to create customer awareness about the range of products beared by us To develop a customer base To build long term customer loyalty Thereby achieving greater profitability Segmentation, Targeting & localisation Since the company is based in Tamil Nadia, it plans to concentrate on the market in and around Tamil Nadia. It segments the market into ru ral and urban. It counselinges only on the urban market under which it targets both the individual customers and other commercial businesses (industries).It plans to position the product as High quality 100% chemical free Safe to use Long shelf life competitive price Tony herbs offers variety of products in the form of powder, capsules, essential oils and extracts without any added preservatives and emulsifying agents. The products are in their purest form and are of high quality. Tony herbs takes all measures to ensure that packing & sealing processes are never compromised which in turn ensure long shelf life.To offer consistent customer blessedness with high quality products Tony Herbs follows strict quality control measures, right from procurement, till packing and dispatching of the ideal consignment. PRICE It result offer competitive price for individual customers. This is through in order to create awareness and to stay ahead of the competitors. pass low price will even tually For other industries it will ab initio offer products for lower prices and when once it has established a position in the market it will offer its products at reasonable price to them.Tony Herbs plans to nurture its products through the following methods Advertisements through television channels Advertisements through newspapers and intercommunicate Sample packets with magazines and newspapers Selling the products in local exhibition and fair Gifting the products to celebrities in reality shows Networking through managers and owners of other businesses For the individual customers, along with the products the company provides focal point manual on how to use the products for different purposes.This will, in a way help the individual customers to get rid of their fear of using the products. Also the company offers certain accessories like bowl and applying brush for free. FEED tail Tony Herbs plans to get feedback from its customers periodically. This will help it to imp rove its products according to the suggestions given by the customers. By doing so, Tony Herbs can prove that it can do anything for the customer satisfaction even at the expense of short term profits as this investment would pay off with long term customer loyalty.Market planThe company should start exploring. Ideas about the product are make up ones mindk through consumer requests, competitive products in the market which may make the product not to be sold in the market due to competition, conducting market research which helps managers to collect and interpret facts that help in putting the product more efficiently into the hands of customers. It also evaluates distribution channels better suited for the product to the market and consumers acceptance of the product in the market.variegation which effects growth through development of new areas that are distinctly distinct from the current business. It may be through conglomerate variegation which takes place when an govern ing diversify into areas they are not currently in operation(p) or concentric diversification which occurs when brass diversify to areas related to but distinct from current operations e.g. the company may diversify to women or mens clothing depending which field they were currently operating.The company should also do screening of ideas. This is a preliminary evaluation which is carried out to moderate whether the ideas has possibilities and whether shall be further developed or dropped. The bad ideas should be fling and good ideas taken into consideration. It should also contain situation epitome which includes information on costs, sales the market competitors and various processes in the macro-environment. Market sectionalisation by subdividing the market of consumers of a product in order to pose more sales effectively and efficiently. It may lead to increase in marketing opportunities because when markets come close to group of customers, they respond to changes in the markets and can develop or modify the products.t also contains a prepare analysis of the firm. This is a method of assessing musical arrangement and environmental factors which contribute to an plaques competitiveness. It also enables managers to develop a strategic profile of the organization based on the information they have collected It also assumes an organization will achieve strategic success by maximizing strengths and opportunities objet dart minimizing weaknesses and threats. Strengths are internal conditions that provide the organization with an advantage relative to competitors e.g. good financial resources, better manufacturing capability, changes with new technology.Weaknesses are negatively charged internal conditions that can lead to a lowering of organization doing e.g. absence of necessary resources, poor product image, managers with inadequate schema skills. Opportunities are current or future conditions in the environment that is favorable to an organizati ons current or potential outputs e.g. growing number of customers, submission of new technologies that an organization can easily exploit diversification of the clothing. Threats are current or future conditions in the environment that is unfavorable to an organizations current and potential outputs e.g. entry into the market of low cost competitor, rising sales of substitute products.Specification The ideas are expanded to a realistic recommendation where a further research is conducted or carried out on features and competitors probable actions. This is where the idea is examined and it helps to know how the competitors react to that idea in this case the clothing score juicy couture. merchandise mix which is a combination of different marketing decision variables being used by affirm to market its goods and services e.g. product mix which includes the shape, design etc and forward motion mix which includes methods of communicating to customers and sales promotion.Development of idea is the next step. This involves construction of prototypes to be shown and inseminated or distributed. The prototypes are models of the real thing or a sample of how the final product will look like. When it has been developed, it is taken to customers for them to see any products they may involve or their goodness. Based on the results from customers the product is then restructured so as to take into consideration the customers desires.The process continues until good quality products are produced as per customers specifications. Then, judgment about feasibility of the products are proved or disapproved. Samples are tested in the market and analyzed. From there the exact specification is then chosen which will attract the majority of customers. After all that, then there is commercialisation step whereby it involves full-scale production of the product and extensive advertising and change in the market. Branding is the use of a relate, term, symbol, or design or a combi nation of these to identify a product. It includes the use of flaw names, trademarks, and a great deal all other means of product identification.A brand name is a word, letter, or a group of words or letters. harmonise to Adcock, marketing principles and practices (2001), A brand is not a product that just happens to have high awareness, nor is it just a recognizable name or logo, although both these are often present. It is so much more it is a powerful stimulus that conjures up a complex impasse and level of expectation about itself and what it can do for a consumer. In branding, the company should analyze the situation and come up with a list of problems lining the brand as well as opportunities for new and improved products.The results of analysis of situation should picture the current position of the business and likely environmental changes. It should also highlight a number of problems and opportunities. It should be done for the product the firm is considering to enter. An important of the way customers perceive an crack is the recognition of that offering as a brand. A brand can either be an asset or a liability depending on the attitude of the customer towards it. Brand names are adopted by customers as a short-hand identification of the product, and taken as an assurance of the general quality and characteristics of the product.The following strategies and techniques might be used by the company to successfully brand itself. They should employ concentration strategy whereby it focuses on effecting the growth of the product. Can be done through market development. This is gaining a larger share in the current market or expanding to new markets. It may also focus on product development which is improving the existing product.Individual brand names This is a technique used when a company wishes to break out its products and does not think there are any benefits from joint associations. treble product brands Juicy Couture Company may use one pat tern name, often the company name for all its products its producing. This can offer marketing economies where a strong favorable brand name carries crosswise the whole assortment, to the benefit of otherwise weaker products, and assisting the acceptance of new products by consumers and intermediaries alike.Multi-branding This is where a manufacturer for this case Juicy Couture Company may use umbrella brand together with a different sub-brand name for various product offering. It may design their products in a way which is unique from other products in the market. This makes customers to be aware of unique products in the market and they will start asking for that product in order to purchase it. thusly branding of products contributes to the acceptance of the product in the market. If products have bad brands, they will end up not being recognized by customers in the market and if brand names are good which attracts the attention of customers it will end up being purchased in larg e quantities in the market hence good sales.REFERENCE1. Product planning management by William L. Moore and Edgar A. Pessemier (1993)2. Brand positioning Strategies for competitive advantage by Sengupta, Subroto (1990)3. Brand strategy by Murphy, John M. (1990)4. Marketing management B2B by Michael D. Hutt and Thomas W. Speh (2007)5. Marketing principles and practices by Denis Adcock, Al Halborg and Caroline Ross (2001)