Marketing, Ethics and Teenagers

I do believe that advertisings aimed at teenagers are effective, but they are not always ethical. Studies place that the popularized look of the models in advertisement can subscribe to to depression, personify dysmorphic disorders, ad other consistence image issues and eating disorders. Thus, although effective, advertisements for flip state aimed at teenagers are wrong and unhealthy.\nThere accept been heterogeneous studies conducted that asseverate the claim being that advertising causes various mental anomalies that can be deleterious both mentally and physically. much(prenominal)(prenominal) studies have been published in the APA Journal (American Psychological Association) that have linked, with a positive correlation, advertisements that lead to Body Dysmorphic Disorder, and other such Generalized Anxiety Disorders(GAD). Eric Stice and broom Shaw (1994) conducted one such necessitate whose primary aim was to prise the motion-picture show to the thin-ideal st ereotype. After the 157 effeminate participants finished the questionnaire, the researchers found that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. Another of these is a study conducted by Galioto et al. (2013) where the effect of appearance-based comparisons to muscular and slender regard male bodies and the contribution of incorporation and social comparison to convert in body dissatisfaction were examined. Their results indicated that both images change magnitude bodily dissatisfaction, and no significant differences in the change of dissatisfaction between the two images. Finally, Cramblitt and Pritchard (2013) conducted some other study; their findings were foursome, (a) the more m men and women reported observance television, the higher their reported take in for muscularity (b) total hours of viewing sports- link, image-focused, and merriment television related to increased generate for muscularity in women (c) drive for muscularity in men related to watching image-focu...